Discover *How Soon is Now?* by Richard King, a definitive exploration of the independent music revolution that transformed the music industry. This brand new book published by Faber in 2017 delves into the legendary record labels—including Factory, Rough Trade, Mute, and more—that emerged from the vibrant punk era. With 640 pages of rich narrative, this book captures the essence of a generation driven by passion, creativity, and sheer determination. Join the likes of artists such as New Order, Cocteau Twins, and The Smiths as King chronicles the extraordinary tales of the visionary figures behind these iconic labels. Fans of alternative rock, punk, and independent music will find this historical account both thrilling and insightful, offering a unique perspective on how these mavericks shaped the cultural landscape. *How Soon is Now?* is not just a book; it’s a celebration of the do-it-yourself ethos that encourages creativity and self-expression. Whether you’re a music enthusiast or a student of cultural history, this landmark work is essential reading. Immerse yourself in the world of music legends and understand how their uncompromising spirits transformed the industry forever. Get your copy today and discover why these stories of ingenuity and rebellion continue to resonate through the generations.