WWI : This is one of the very few posters by French Lieutenant Jean Droit. He was known for his portrayals of the French soldier as battle-hardened, tough and well-equipped.
Text reads: “Debout dans la Tranchée que L’Aurore Éclaire, Le Soldat Rève À La Victoire et à Son Foyer. Pour qu’il Puisse Assurer L’une Et Retrouver L’Autre. Souscrivez au 3e. Emprunt de la Défense Nationale.” (“Standing in a trench at dawn, the soldier dreams of victory and of home. He must ensure the one to return to the other. Subscribe to the 3rd National Defense Loan.”)

If you're looking at this you probably know just how rare is an original Jean Droit from WWI.  There is a potted biography of the man, in French with a translation available, here: http://fr.wikipedia.org/wiki/Jean_Droit

This original poster is now linen backed, for conservation purposes.