What it is: A foaming, creamy shampoo for coarse or frizzy hair that cleanses while smoothing, leaving unruly hair looking sleek, shiny, and effortlessly smooth.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Shine
- Straightening and Smoothing

Key Benefits:
- Smooths and cleanses frizzy hair
- For smooth, soft, shiny hair
- With active ingredients

Highlighted Ingredients:
- Minuta Olive Extract: Fatty acids and vitamin E are nourishing, softening, and moisturizing.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan.

What Else You Need to Know: This shampoo is infused with Minuta olive extract, which is abundant in fatty acids and vitamin and therefore contributes to boost hair's shine and elasticity. Slow Food Presidia support small producers so they can continue to grow traditional and artisanal products and plants that are at risk of disappearing.