Based on ten years of research and interviews with 80 top executives, the award-winning The Samsung Way is the first definitive guide to the groundbreaking management principles that transformed a lagging electronics company into one of the most successful brands in the world.

Combining professional insights from Samsung insiders with practical applications for managers, executives, and CEOs, this powerhouse of a book shows you how to:

• Speed up decision making and execution, on a bigger scale.
• Create a convergence synergy among diversified businesses, while staying competitive in core businesses.
• Mix and match Western and Eastern management styles.

Also known as "The Three Paradoxes of Samsung Management," these seemingly contradictory goals are the keys behind Chairman Lee Kun-Hee's now-famous New Management Initiative--the business plan that drove Samsung to become the number-one leader in mobile phones, televisions, semiconductors, and other electronics. A revolutionary--and time-tested--approach to innovation, Samsung's management principles will help you find the perfect balance of styles by combining the best of all worlds.

This ingenious step-by-step guide shows you how to implement Samsung's proven techniques for grafting American business practices onto a Japanese system, thus keeping costs low and bringing about differentiation. You'll learn how to achieve both economies of scale and speed in this era of a hypercompetitive world. Best of all, you'll drive new ideas and innovations at every level of your company while building on your greatest strengths and successes.

That's The Samsung Way.