Most online stores let shoppers browse alone, with no one to answer questions or guide them to the product. Liza is an AI sales assistant that lives on your storefront and talks to shoppers through chat, like a helpful in-store associate. She answers product questions, recommends items based on each shopper's needs, suggests relevant add-ons, and presents offers after checkout. Liza works around the clock, so every shopper gets help and finds what they came for.