THE RUSH:

Private Label – Jovoy Paris

Private Label by Jovoy Paris is a bold Oriental Woody fragrance for women and men, launched in 2011 and created by perfumer Cécile Zarokian. Dark, smoky, and intensely sophisticated, this niche fragrance is built around the powerful character of patchouli, creating a scent that feels mysterious, elegant, and unforgettable.

The fragrance opens with the dry, woody nuance of papyrus, delivering a distinctive and slightly smoky introduction. At the heart, rich patchouli blends with earthy vetiver, creating depth and intensity with a refined woody structure. The base unfolds into a dark, resinous blend of birch, labdanum, cedarwood, and sandalwood, adding smoky warmth and a smooth, long-lasting trail.

Powerful and unmistakably elegant, Private Label is a statement fragrance designed for lovers of deep, woody compositions with strong character.

Fragrance Profile

Fragrance Family: Oriental • Woody
Gender: Unisex
Launch Year: 2011
Perfumer: Cécile Zarokian

Fragrance Notes

Top Note
Papyrus

Heart Notes
Patchouli · Vetiver

Base Notes
Birch · Labdanum · Cedarwood · Sandalwood

Why You’ll Love It

• Dark, smoky woody fragrance

• Rich patchouli and vetiver heart

• Warm resinous woods in the base

• Bold niche scent from Jovoy Paris

• Long-lasting and sophisticated

Private Label is woody intensity at its finest — dry, smoky, and effortlessly elegant.